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City Mayor

City Mayor

Marc Brian C. Lim

Mayor Marc Brian C. Lim first joined local politics when he ran and won as City Councilor in 2010. After completing his term of office in 2013, he was elected City Vice Mayor and served for two terms before he ran and won as City Mayor in 2019.

Mayor Brian’s unprecedented political success was a result of his service-oriented brand of leadership and humility, admirable values that both his parents, the late Mayor Benjamin Lim and City Councilor Celia Chua-Lim, had taught him.

As he said, “If there’s a big lesson I have learned from my mother, it’s that whatever you achieve in life, wherever you are in life, never forget to be humble.”

Mayor Brian’s exposure to different educational institutions and his involvement in different civil society organizations as a student and as a young professional also helped shape what he is today.

He began attending school in 1982, when he was barely four years old, at the Creative Montessori Center in Dagupan City, where he completed preschool and grade school in 1990.

He then went the Jubilee Christian Academy in Quezon City for a year in high school, then came back to Dagupan City the following year to attend classes at the Francisco Q. Duque Special Science High School and Pangasinan Universal Institute.

In 1993, he traveled to the United States and decided to continue his high school education at the St. Joseph’s High School in Metuchen, New Jersey, where he graduated cum laude in 1997.

While there, he bagged the prestigious Robert Frost Literary Award. He later received another award from the National Honor Society, where was granted a lifetime membership.

In 2001, he completed his Bachelor’s degree from Boston College Carroll School of Management in Chestnut Hill, Massachussets, earning a double major in Operations and Strategic Management and Marketing.

Mayor Brian led various organizations while in high school and college. In high school, he was president of the Asian Cultural Club. He was also editor-in-chief of the school’s literary magazine, The Vignette, and co-editor-in-chief of the St. Joseph High School yearbook.

In college, he was president of the Philippine Society of Boston College, director of the Asian Caucus of Boston College, and finance manager of the Filipino Intercollegiate Networking Dialogue Conference at Harvard University. He also conceptualized and chaired Diwa, the first Filipino cultural show to be shown at Boston College’s Robsham Theater.

In 2000, he received a Leadership Award from the Boston College Office of Student Development.

When he returned to the Philippines after his college graduation in 2001, Mayor Brian pursued postgraduate studies at the Asian Institute of Management’s (AIM) Executive Education and Lifelong Learning Center, where he took courses on Negotiations, Management of Family Corporations and Financial Management for Senior Executives.

It was while he was attending the AIM when he got involved in the management of the family business, starting as director of the Magic Appliance Center, then as chief operating officer of the Magic Group of Companies. At present, he is the chief executive officer of the Magic Group of Companies and general manager of the Magic Appliance Center.

Mayor Brian’s passion to serve the people of Dagupan began even before he joined politics. In 1999, he was one of the youngest representatives to the first Waste Management Summit in Pangasinan’s 4th district. In 2007 and 2012, he chaired the now famous Bangus Festival, which was launched by his father in 2002, during his first term as city mayor.

As city councilor, Mayor Brian chaired the Sangguniang Panlungsod committees on economic affairs, environment, rules, and arts, culture and heritage while serving as his father’s political officer and speechwriter.

As a young politician and businessman in 2010, Mayor Brian began joining civic and business organizations. He was elected governor for northern Luzon of the Philippine Retail Association, where he served from 2010 to 2014. He then joined the Nacionalista Party, where is still a member to date, the Rotary Club International Dagupan East Chapter and the Aquila Legis Fraternity.

In 2013, while on his first term as City Vice Mayor, Mayor Brian was elected president of Junior Chamber International (JCI) Dagupan Bangus, which was named that year as the Most Outstanding Chapter in the Philippines.

The following year, he was elected JCI area vice president and senator. In 2015, he was chosen JCI national president, then as JCI world vice president the following year.

As JCI world executive vice president in 2017, Mayor Brian chaired 2017 JCI Asia Pacific Conference held in Ulanbaatar, Mongolia.

In 2018, Mayor Brian was elected JCI world president, making him the sixth Filipino and the first and only Dagupeño and Pangasinense to hold the position since the JCI’s founding in 1915.

After his one-year term as JCI world president ended, Mayor Brian chaired the JCI World Senate for a year in 2019.

Looking back, Mayor Brian says that it was from the JCI where he learned that “Service to humanity is the best work of life” and that he is very fortunate and lucky to be in a position where he is serving the people of Dagupan.