Dagupan City as the premier center for commerce and aquaculture in North Luzon supported by a viable solid waste management system and a disaster resilient environment.
A city that every Dagupeño can be proud of.
To improve the life of every Dagupeño by living the value of ‘our city, our shared responsibility’.
A ngat na Serbisyo
G aling at Talino
U galing Matapat
P ananagutan sa Lahat ng Gawi
A tensyong Makabayan
N agkakaisa sa Iisang Pangarap